Best Practices
There's no single formula for a successful creator campaign.
Every game gives creators something different to work with, and the campaign that makes sense for a small indie demo may look very different from one supporting a major launch.
That said, after working across a large number of games, creators, and campaigns on Jestr, we've learned a lot about what makes creators want to participate and what gives them the best opportunity to make great content.
Best Practices brings those learnings together.
Unlike the earlier sections of these docs, these aren't rules or platform requirements. They're recommendations you can use when deciding how to structure and present your campaigns.
Making Attractive Campaigns
Creators choose which campaigns they want to participate in.
Your game's appeal matters, but so does the opportunity you're putting in front of them.
Learn how CPM, maximum rewards, campaign timing, creator access, guidelines, available resources, and other campaign decisions can influence creator participation and make your campaign more or less attractive.
Writing Better Talking Points
Good talking points help creators quickly understand what's interesting about your game and what might be worth turning into content without prescribing exactly what they should say.
Learn how to give creators useful inspiration while leaving enough freedom for them to make content that feels natural to their audience.
Building Great Asset Packs
The easier you make it for creators to access useful footage, visuals, information, and other resources, the easier it is for them to start creating.
Learn what makes a useful creator asset pack, what you should include, and how to avoid creating unnecessary friction between a creator joining your campaign and actually making something.
When to Run Jestr Campaigns
Jestr doesn't have to be reserved for launch.
Creator campaigns can support your game throughout its lifecycle — from announcements and early playtests through demos, events, launch, major updates, and sales.
Learn which campaign beats tend to work well on Jestr, what you need to have ready at different stages, and how to think about building creator attention over time rather than relying on a single launch campaign.
Recommendations, not requirements
Best Practices are exactly that: recommendations.
There will always be situations where a different approach makes sense for your game, goals, or campaign.
The Jestr team also reviews campaigns before launch and may leave recommendations based on what we think could improve your specific campaign.
Use these guides as a starting point, experiment with what works for your game, and don't hesitate to ask us if you're unsure how to approach something.
Where should I start?
If you're preparing a new campaign, start with Making Attractive Campaigns. It covers some of the biggest decisions that influence whether creators choose to participate in the first place.
From there, Writing Better Talking Points and Building Great Asset Packs will help you give creators the direction and resources they need to turn that opportunity into great content.
Finally, When to Run Jestr Campaigns looks beyond a single campaign and explores how creator campaigns can fit across your game's lifecycle — from early announcements and playtests through launch, updates, events, and sales.
You don't need to follow every recommendation exactly. Use these guides alongside what you know about your game, audience, and goals to build the approach that makes the most sense for you.
Continue to Making Attractive Campaigns to get started.