Frequently Asked Questions
Quick answers to some of the questions we hear most often from studios using Jestr.
Most of these topics are covered in greater detail elsewhere in the docs, so we'll keep the answers here short and point you toward the relevant guide when there's more to know.
If you can't find what you're looking for, you'll find ways to contact the Jestr team at the bottom of this page.
Campaign Setup
How should I set up my campaign?
There's no single campaign setup that works for every game.
Your ideal budget, CPM, maximum reward, submission limit, timing, creator access, and other parameters depend on your game and what you're trying to accomplish.
A good starting point is Making Attractive Campaigns, which explains how we think about each of these decisions.
Every campaign is also reviewed by the Jestr team before it goes live, and we'll leave recommendations if we think something could be improved.
The best thing you can do is put together the strongest draft you can and submit it for review. We'll give you feedback based on your game, goals, and campaign setup, and you can make any recommended adjustments before going live.
You don't need to get every parameter perfect on your first try.
Learn more: Making Attractive Campaigns · Campaign Review
How long should I run my campaign?
It depends on the campaign beat and how much time creators need to participate, but a good rule of thumb is at least 2 weeks.
In general, avoid unnecessarily short windows. Creators have their own schedules and may need time to play your game, record footage, edit, and fit the content into their existing posting schedule.
If you're working around an announcement, launch, embargo, event, or other specific date, you can also give Partners early access so they can prepare content in advance.
Learn more: Campaign Timing & Embargoes · When to Run Jestr Campaigns
Will my game or genre work for Jestr?
Some games naturally lend themselves to short-form content more easily than others, but there isn't a single genre that determines whether a campaign can work.
Visual appeal, gameplay moments, existing awareness, creator fit, campaign parameters, and the angles available to creators can all matter.
This is also part of why Jestr selectively approves studios and reviews campaigns before launch. If we think your game may be more difficult for creators to cover, we'll try to be transparent about it and help you structure the opportunity accordingly.
Learn more: Making Attractive Campaigns
Should I enable UGC creators? What's the difference?
For most campaigns, yes.
Partners are Jestr's more selective creator pool and can access upcoming and embargoed campaigns. UGC creators give you access to a much larger creator pool at lower reward parameters, but can only access campaigns once they're publicly available.
Enabling both generally gives you Partner quality and early access alongside UGC scale and experimentation.
Learn more: Types of Creators
Can I publish my campaign without all of my assets or keys ready?
Yes, depending on what's missing.
You can update written content and resources later, and keys can be added after a campaign has been published. This can be particularly useful when you're preparing a campaign early but don't have final builds, footage, or keys yet.
Just remember that creators can begin preparing content as soon as they have access, so anything essential to creating should ideally be available as early as possible.
If you add something important later, consider sending a Creator Announcement so participating creators know it's available.
Learn more: Building Great Asset Packs · Keys & Key Requests · Creator Announcements
Can I run multiple campaigns at the same time?
Yes. You can have multiple campaigns running simultaneously as long as they're for different games.
This is common for publishers, agencies, and studios managing multiple titles through Jestr. Each campaign operates independently with its own budget, creators, timing, and campaign settings.
For multiple campaigns for the same game, Jestr generally enforces a 3–4 week cooldown between campaigns to avoid creator fatigue.
Learn more: When to Run Jestr Campaigns
Can I run campaigns on behalf of clients?
Yes. Agencies, publishers, and other partners can use Jestr to manage campaigns on behalf of their clients.
When it comes time to invoice the campaign, just let the Jestr Finance team know which organization should be billed. We can invoice either your organization or the client directly, depending on who's responsible for payment.
Make sure you provide the correct billing information before the campaign is published so we can prepare the invoice accordingly.
Learn more: Billing & Invoices
Running Your Campaign
Can I change my campaign after it launches?
Yes, but what you can change depends on the setting.
Written content, talking points, guidelines, assets, and styling can generally be updated while a campaign is live. CPM, maximum reward, and maximum submissions can also be increased.
Changes involving budget, campaign timing, or embargoes may require contacting Jestr.
Learn more: Adjusting Campaigns
I need to change my embargo. What should I do?
Contact the Jestr team.
Embargo changes can affect content creators have already prepared or scheduled, so they need to be handled carefully. Whenever possible, give creators at least 48–72 hours of notice before an embargo changes.
Learn more: Adjusting Campaigns
How can I add more budget while my campaign is running?
Contact the Jestr team and we can increase it for you.
We strongly recommend topping up before your existing budget is exhausted. If you wait until the campaign has run out, existing eligible submissions may consume a significant portion of the newly added budget immediately.
Learn more: Adjusting Campaigns
How can I notify creators about an important update?
Use a Creator Announcement.
Announcements notify creators who have joined your campaign and are useful for things like new footage, build updates, fixed bugs, important campaign changes, milestones, or other information creators should know.
Use them sparingly — unnecessary announcements can become noise, and creators can leave campaigns they no longer want updates from.
You'll also be able to see the read rate for each announcement.
Learn more: Creator Announcements
Does Jestr manage my campaign for me?
Jestr handles much of the campaign infrastructure automatically, including creator discovery, submissions, view tracking, reward calculations, and campaign reporting.
Your team still controls the campaign itself. You'll provide the campaign information and assets, make decisions on creator requests when necessary, and handle anything that requires your studio's judgment.
The Jestr team also reviews campaigns before launch and is available throughout the process if you need help.
Learn more: What is Jestr · Campaign Review
Creators & Content
I saw a big creator join my campaign. Why haven't they posted?
Joining a campaign doesn't guarantee that a creator will ultimately post.
Creators may join because they're interested in the opportunity, then decide whether and when they can fit it into their content schedule. They may also be playing the game, recording footage, experimenting with ideas, or preparing content that hasn't gone live yet.
This is especially important with larger creators. Their time and content slots are valuable, and they're often choosing between multiple opportunities. Joining means your campaign caught their interest — but the opportunity still needs to be attractive enough for them to prioritize making content for it.
Things like your game, overall campaign budget, maximum reward, CPM, available assets, and how easy the game is to create around can all influence that decision.
If you're consistently seeing creators join without posting, it may be worth looking at whether there's enough upside — and little enough friction — for them to prioritize the campaign.
Ultimately, we recommend evaluating overall creator participation and campaign performance rather than relying on any individual creator to post.
Learn more: Making Attractive Campaigns
When will videos come?
There's no guaranteed posting schedule unless your campaign has timing requirements that create one.
Some creators move quickly, while others may need time to play, record, edit, or find the right idea. Campaigns with an embargo may also have creators preparing content well before you're able to see it publicly.
Giving creators enough preparation time generally increases the likelihood that they can fit your game into their schedule.
Learn more: Campaign Timing & Embargoes
Do I have to approve every submission?
No. Jestr is designed to keep campaigns from requiring studios to manually approve every piece of content.
Submissions are processed through Jestr automatically. Your team can step in when something doesn't meet your Campaign Guidelines by flagging the submission for review.
Learn more: How Submissions Work · Flags & Appeals
Can I ban creators from my campaign?
If you're having an issue with a particular creator, let the Jestr team know.
Jestr is a closed, vetted creator marketplace, and we take the quality of the creators with access to the platform seriously. If someone is consistently creating problems, acting unprofessionally, abusing campaigns, or otherwise falling below the standards we expect from creators on Jestr, we want to know about it.
Rather than having studios independently ban creators from individual campaigns, contact Jestr Support with the situation and we'll review it from our side.
Depending on the circumstances, we may take action on the creator's access to your campaigns or Jestr as a whole.
Learn more: Getting Support
Can creators use UTM links?
No. Jestr campaigns do not support UTM or trackable link requirements.
Jestr focuses on short-form content across TikTok, Instagram Reels, and YouTube Shorts, where traditional link attribution doesn't fit how viewers discover games. Creators can't reliably place clickable links directly in their content or comments, and sending viewers through a bio link introduces several additional steps before they ever reach your store page.
The typical discovery journey looks more like:
Player sees your game repeatedly on their feed → becomes interested → searches for the game on Steam → visits your store page
As a result, studios will often see increases in Steam search traffic and other organic discovery sources during a campaign rather than traffic neatly attributed to individual creators.
UTM links are not an enforceable Campaign Guideline on Jestr. You cannot require creators to include a UTM link, and submissions cannot be flagged for failing to use one.
When measuring the impact of a Jestr campaign, we recommend looking at overall campaign performance alongside changes in Steam traffic, wishlists, sales, and other relevant metrics rather than relying on last-click attribution.
Learn more: Reporting & Data
Who owns the videos created through a Jestr campaign?
Creators retain ownership of the content they create through Jestr unless separate usage rights or licensing terms have been agreed to.
Paying creators through a Jestr campaign does not automatically transfer ownership of their videos to the studio.
If you want to repost, license, run as paid media, or otherwise use creator content beyond the campaign's standard scope, make sure you have the appropriate permission or agreement with the creator.
Campaign Performance
My campaign is going slow. What should I do?
First, don't panic. Creator participation doesn't always arrive evenly throughout a campaign.
If participation remains lower than expected, look at the opportunity from the creator's perspective. Budget, CPM, maximum reward, available footage, talking points, campaign timing, guidelines, and the game itself can all influence pickup.
The Jestr team can also take a look at your campaign and recommend changes based on what we're seeing.
Learn more: Making Attractive Campaigns · Getting Support
Why didn't any of my videos go viral?
Virality is never guaranteed.
Jestr gives creators the opportunity and incentive to experiment with content around your game, but neither Jestr, the studio, nor the creator can guarantee how an individual video will perform.
This is why volume and experimentation matter. Multiple creators, submissions, formats, and content angles give a campaign more opportunities to find something that resonates.
A campaign also doesn't need a million-view video to be successful — evaluate the aggregate performance of the campaign, not just whether one submission broke out.
Learn more: Reporting & Data
Pricing & Billing
What's Jestr's pricing structure?
Jestr's fee is included in the campaign budget, rather than added on top.
For campaigns below $10,000, Jestr's standard fee is 25%. For campaigns of $10,000 or more, the standard fee is 20%.
For example, a $5,000 campaign creates a $3,750 Creator Pool, while a $15,000 campaign creates a $12,000 Creator Pool.
Larger campaign commitments and organizations running significant volume through Jestr may be eligible for custom arrangements. Contact the Jestr team if you think this applies to you.
Learn more: Budget, CPM & Rewards · Billing & Invoices
Still have questions?
If you couldn't find what you were looking for in the FAQ or elsewhere in the docs, we're happy to help.
For campaign setup, technical issues, creator questions, or general support, contact support@jestr.gg or submit a support ticket through Jestr. Support requests are typically handled within 24 hours.
For invoices, payments, credits, refunds, or other financial questions, contact finance@jestr.gg.
You can also join the Jestr Studio Discord for product updates, feature requests, general support, and an easier way to communicate with our team.
Publishers, agencies, studios managing multiple campaigns, and teams running larger activations may also be given a private Discord channel for direct communication with the Jestr team.
Learn more: Getting Support
Thanks for reading!
That's everything you need to get up and running with Jestr.
These docs will continue to evolve alongside the platform, but if there's ever something we haven't covered, something that doesn't make sense, or you just want a second opinion on a campaign, talk to us.
Welcome to Jestr :)